Architect · Builder · Closer
I build and deliver elegant solutions to complex business problems
I architect solutions, build teams, and close deals. 15+ years from Fortune 500 enterprise architecture to AI-native startups.
I architect solutions, build teams, and close deals. 15+ years from Fortune 500 enterprise architecture to AI-native startups.
Founded and scaled a B2B SaaS platform to 7-figure ARR serving enterprise retailers across 30+ countries. Architected the stack end-to-end: event-driven POS ingestion, a multi-tenant data model, and a customer engagement layer now evolving into agentic workflows.
Architected a self-learning databot over a retailer's warehouse: text-to-SQL with schema-aware retrieval, query plan validation, and feedback loops that improve accuracy per session. Collapsed operational analytics from 2 hours to 5 minutes for non-technical users.
Designed and deployed an invoicing agent: document extraction from timesheets and receipts, matter-level reconciliation, and client billing drafts with human-in-the-loop review. Removed days of partner-level admin per month.
Built an outbound sales agent: account research, buying-signal enrichment, and personalised first-touch drafting wired into the existing CRM. Gave a lean sales team the coverage of a dedicated SDR function.
Productised a call coaching agent: transcript analysis against a custom playbook, automated scorecards, and rep-level coaching prompts. Turned every closed-won and closed-lost call into structured training signal for the sales org.
Advised the founding team on product positioning, ICP definition, and go-to-market for a Danish proptech entering European markets. Shaped pricing, sales motion, and the integration roadmap with property management platforms.
Invited member contributing perspectives on enterprise AI and retail technology.
Host. C-suite conversations with leaders from Shein, Bata, Leroy Merlin and others on the future of retail.
Techsylvania, eTail Nordics, EuroCIS, EuroShop. Available for speaking engagements on AI and retail tech.